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Academics

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Marketing Major (Bachelor of Business)

Revitalize existing businesses and establish new industry-leading startups with the skills and experience of 麻豆传媒内幕鈥檚 (WIU) Bachelor of Business in Marketing degree program. Hone your expertise in enterprise marketing, digital marketing, or omni-channel marketing and embrace a future brimming with opportunity.

Develop a broad foundation in marketing principles and research for local and international clients, cultivate an understanding of consumer behavior, and gain fluency as a marketer in increasingly complex digital spaces. Enroll in the marketing major on our Macomb campus, or pursue the enterprise marketing pathway as a fully online degree program.

Western鈥檚 expert-led courses, student-driven organizations, and network-expanding internships help deepen your expertise, enhance your resume, and expand your opportunities as you launch your career.

Why Pursue a Bachelor of Business in Marketing at WIU?

Our bachelor of business in marketing program prioritizes professional growth, practical experience, and long-term connections that support you throughout your career. As a marketing major at WIU, you will:

  • Establish an industry-relevant skill set through our integrated digital, social, and mobile marketing curriculum
  • Position yourself for competitive career opportunities built on WIU鈥檚 embedded industry certifications
  • Network with professionals and gain industry experience through student organizations, professional development events, internships, and study abroad programs
  • Follow the accelerated MBA program to earn both a bachelor鈥檚 and master鈥檚 business degree in just five years
  • Invest in a high-quality education: Western is accredited by AACSB International (The Association to Advance Collegiate Schools of Business)
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  • Program Curriculum

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    Lay the groundwork for long-term success in WIU鈥檚 business core: a toolbox of fundamental competencies across accounting, business law, finance, management, business communication and technology, information systems, and global studies.

    The bachelor鈥檚 of business marketing program curriculum encourages you to measure and price markets, market directly to consumers, manage customer relations, examine multicultural marketing approaches for international contexts, explore types of retailers, practice professional selling skills, and develop strategies and tactics unique to the demands of online marketing.

    Graduate equipped to design, plan, execute, and manage marketing campaigns for home-grown businesses and multinational corporations alike. Through extensive hands-on practice and courses covering a wide range of industry skills, Western prepares you to thrive in your career.

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  • Three Marketing Program Tracks

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    Launch a career that matches your passions by developing specialized skills, networking with industry leaders, and gaining hands-on experience with relevant companies. Each marketing program track offers tailored opportunities to flourish in unique professional spaces.

    Enterprise Marketing: Form a broad basis from which to build marketing plans for established and emerging businesses.

    Digital Marketing: Focus on web-based marketing that capitalizes on the opportunities of viral trends, rapid scrolling, varied screen sizes, and quick decision-making.

    Omni-Channel Marketing: Explore diverse venues for marketing material, branch out into global contexts, and practice managerial skills to lead teams with rigorous goals.

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  • Accelerated Bachelor鈥檚 + MBA Program

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    Seize the opportunity to fast-track your career in WIU鈥檚 accelerated bachelor鈥檚-to-master鈥檚 business program. In just five years, earn two degrees and distinguish yourself as an ambitious, experienced professional.

    The accelerated pathway is faster, less expensive, and more flexible than other routes to earning an MBA鈥攁nd it carries the prestige of AACSB accreditation and a community of distinguished faculty who prioritize mentoring students like you so you can meet your full potential.

  • Hands-On, Experiential Learning

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    In the classroom, conduct case studies and collaborate with industry partners on a capstone project. Around campus, put your learning into practice as a member of business-related student organizations. Between classes, make real-world connections and build up your resume in internships with local businesses. And over a spring break, summer, or even full semester, broaden your global marketing perspectives on a study abroad trip.

    At Western, every part of your experience is practical experience.

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  • 麻豆传媒内幕麻豆传媒内幕 Opportunities

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    Engaging with your peers is one of the best ways to form lifelong friendships, commitments, and professional relationships. WIU鈥檚 student organizations facilitate these bonds while enabling you to understand different worldviews, learn a range of skills, network with industry professionals, apply your classroom knowledge, and so much more.

    Consider joining the , which educates students to market themselves and businesses, or , which hosts speakers and presentation events for those seeking connections, advice, and experience in professional environments.

What Can You Do with a Bachelor鈥檚 Degree in Marketing?

Like any business degree, the bachelor of business in marketing is widely applicable across an exciting array of industries, professions, and locations. Pursue conventional marketing or advertising opportunities in retail or healthcare. Branch into design- and creativity-oriented positions with publishers or studios. Play your part in an app start-up or high-stakes venture project. Wherever you go after graduation, the experience and expertise you gain at Western will help you thrive. Step into roles like:

Admissions

Ready to become a Leatherneck? Western is a test optional institution, meaning we don’t require SAT/ACT scores. Review our undergraduate admissions standards for more information about applying to WIU.

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Tuition and Financial Aid

Assemble your plan for funding your college education with the help of Western鈥檚 financial aid tools, including a Federal Aid Estimator, Net Price Calculator, and guides to every type of aid.

Scholarships

Western鈥檚 institutional scholarships can save you thousands each year, up to the full cost of tuition and fees for eligible students through The Western Way. As a marketing major, you may also qualify for one of our many departmental scholarships worth up to $2,700 per year.

Build Brands and Drive Growth with WIU鈥檚 Marketing Major

Devise plans for businesses and for your future in the Bachelor of Business in Marketing degree program at WIU. Our ambitious program combines knowledge and real-world experience from courses, study abroad trips, student organizations, and internships.

Craft your next steps: apply today!